Unity

From Cognitive Attack Taxonomy

Unity

Short Description: Perceived shared identity based on similarity in a trait, affiliation, or belief.

CAT ID: CAT-2022-227

Layer: 8

Operational Scale: Multiple Scales

Level of Maturity: Well-Established

Category: Vulnerability

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Detailed Description: Perceived shared identity based on similarity in a trait, affiliation, or belief. This can be a powerful influence tactic as people tend to be more open to persuasion by someone they identify with.

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