Price Comparison Prevention

From Cognitive Attack Taxonomy

Price Comparison Prevention

Short Description: Dark Pattern tactic that makes comparing prices difficult.

CAT ID: CAT-2022-017

Layer: 8

Operational Scale: Tactical

Level of Maturity: In Common Use

Category: TTP

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Detailed Description: Dark Pattern tactic that makes comparing prices difficult. This is often achieved by using different units between items to prevent easy comparison, by not using price per pound/kilo for example. → EXPLOIT MECHANISM IS IMPERFECT MEMORY.

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