Decoy Effect

From Cognitive Attack Taxonomy

Decoy Effect

Decoy Effect Icon

Short Description: The tendency to switch a preference when a decoy choice is presented.

CAT ID: CAT-2022-051

Layer: 8

Operational Scale: Tactical

Level of Maturity: Observed in the Wild

Category: Exploit

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Detailed Description: The tendency to switch a preference from choice 1 to choice 2, when choice 3 is a simlar, but inferior choice, to choice 2.

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