Ben Franklin Effect

From Cognitive Attack Taxonomy

Ben Franklin Effect

Short Description: A person is more likely to do another favor for someone after doing an initial favor.

CAT ID: CAT-2022-042

Layer: 8

Operational Scale: Tactical

Level of Maturity: Proof of Concept

Category: Exploit

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Detailed Description: A person is more likely to do a favor for someone after doing that person a favor, than if they had never done that person a favor or if that person had done a favor for them.

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