Mother Teresa Effect
From Cognitive Attack Taxonomy
Mother Teresa Effect
Short Description: People tend to be more persuaded by an appeal to sympathy toward a specific identified individual.
CAT ID: CAT-2022-084
Layer: 8
Operational Scale: Multiple Scales
Level of Maturity: Observed in the Wild
Category: Vulnerability
Subcategory:
Also Known As:
Description:
Brief Description:
Closely Related Concepts:
Mechanism:
Multipliers:
Detailed Description: People tend to be more persuaded by an appeal to sympathy toward an identified individual than by appeals to large numbers of anonymous people.
INTERACTIONS [VETs]:
Examples:
Use Case Example(s):
Example(s) From The Wild:
