Brandjacking
From Cognitive Attack Taxonomy
Brandjacking
Short Description: Tactic of acquiring an online identity for the purpose of capitalizing on that brand's reputation.
CAT ID: CAT-2022-025
Layer: 8
Operational Scale: Multiple Scales
Level of Maturity: Observed in the Wild
Category: TTP
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Description:
Brief Description:
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Detailed Description: Tactic of acquiring an online identity for the purpose of capitalizing on that brand's reputational equity. This is often used to deliberately damage the reputation of the brand's entity.
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Example(s) From The Wild:
