Brandjacking: Difference between revisions
Created page with "== '''Brandjacking ''' == '''Short Description:''' Tactic of acquiring an online identity for the purpose of capitalizing on that brand's reputation. <br> '''CAT ID:''' CAT-2022-025 <br> '''Layer:''' 8 <br> '''Operational Scale:''' Multiple Scales <br> '''Level of Maturity:''' Observed in the Wild <br> '''Category:''' TTP <br> '''Subcategory:''' <br> '''Also Known As:''' <br> == '''Description:''' == '''Brief Description:''' <br> '''Closely Related Conc..." |
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This is a form of ''derivative legitimacy'' in which the actor derives legitimacy from the thing that they are associating themselves with. | |||
== '''References:''' == | == '''References:''' == | ||
Latest revision as of 03:55, 9 September 2024
Brandjacking
Short Description: Tactic of acquiring an online identity for the purpose of capitalizing on that brand's reputation.
CAT ID: CAT-2022-025
Layer: 8
Operational Scale: Multiple Scales
Level of Maturity: Observed in the Wild
Category: TTP
Subcategory:
Also Known As:
Description:
Brief Description:
Closely Related Concepts:
Mechanism:
Multipliers:
Detailed Description: Tactic of acquiring an online identity for the purpose of capitalizing on that brand's reputational equity. This is often used to deliberately damage the reputation of the brand's entity.
INTERACTIONS [VETs]:
Examples:
Use Case Example(s):
Example(s) From The Wild:
Comments:
This is a form of derivative legitimacy in which the actor derives legitimacy from the thing that they are associating themselves with.
