Loss Aversion: Difference between revisions
From Cognitive Attack Taxonomy
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== '''Description:''' == | == '''Description:''' == | ||
'''Brief Description:''' | '''Brief Description:''' Losses inflict greater significance <br> | ||
'''Closely Related Concepts:''' | '''Closely Related Concepts:''' Prospect Theory <br> | ||
'''Mechanism:''' <br> | '''Mechanism:''' <br> | ||
Revision as of 13:47, 7 August 2024
Loss Aversion
Short Description: Value of a loss is weighed more heavily than the value of a gain.
CAT ID: CAT-2022-079
Layer: 8
Operational Scale: Tactical
Level of Maturity: Well-Established
Category: Vulnerability
Subcategory: Cognitive Vulnerability
Also Known As: Prospect theory
Description:
Brief Description: Losses inflict greater significance
Closely Related Concepts: Prospect Theory
Mechanism:
Multipliers:
Detailed Description: The lost value of a thing (object, opportunity) is perceived to be greater than the gained value would be of that same thing. *Losing $20 hurts more than finding $20 feels good.
INTERACTIONS [VETs]:
Examples:
Use Case Example(s):
Example(s) From The Wild:
