Loss Aversion: Difference between revisions
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== '''Examples:''' == | == '''Examples:''' == | ||
'''Use Case Example(s):''' | '''Use Case Example(s):''' An advertisement presents a "limited time offer" to induce loss aversion in the target who is averse to losing the opportunity. <br> | ||
'''Example(s) From The Wild:''' | '''Example(s) From The Wild:''' A phishing email threatens loss of access to an account unless the recipient immediately clicks on the enclosed link to reset the account credentials.<br> | ||
== '''Comments:''' == | == '''Comments:''' == | ||
== '''References:''' == | == '''References:''' == | ||
Revision as of 16:08, 7 August 2024
Loss Aversion
Short Description: Value of a loss is weighed more heavily than the value of a gain.
CAT ID: CAT-2022-079
Layer: 8
Operational Scale: Tactical
Level of Maturity: Well-Established
Category: Vulnerability
Subcategory: Cognitive Vulnerability
Also Known As: Prospect Theory
Description:
Brief Description: Losses inflict greater significance
Closely Related Concepts: Prospect Theory
Mechanisms: Scarcity, Fear_of_Missing_Out, Endowment
Multipliers: Urgency, Investment, Scarcity
Detailed Description: The lost value of a thing (object, opportunity) is perceived to be greater than the gained value would be of that same thing. *Losing $20 hurts more than finding $20 feels good.
Examples:
Use Case Example(s): An advertisement presents a "limited time offer" to induce loss aversion in the target who is averse to losing the opportunity.
Example(s) From The Wild: A phishing email threatens loss of access to an account unless the recipient immediately clicks on the enclosed link to reset the account credentials.
