Loss Aversion: Difference between revisions
From Cognitive Attack Taxonomy
| Line 25: | Line 25: | ||
'''Mechanisms:''' [[Scarcity]], [[Fear of Missing Out|Fear_of_Missing_Out]], [[Endowment Effect|Endowment]] <br> | '''Mechanisms:''' [[Scarcity]], [[Fear of Missing Out|Fear_of_Missing_Out]], [[Endowment Effect|Endowment]] <br> | ||
'''Multipliers:''' | '''Multipliers:''' Urgency, Investment, Scarcity <br> | ||
'''Detailed Description:''' The lost value of a thing (object, opportunity) is perceived to be greater than the gained value would be of that same thing. *Losing $20 hurts more than finding $20 feels good. <br> | '''Detailed Description:''' The lost value of a thing (object, opportunity) is perceived to be greater than the gained value would be of that same thing. *Losing $20 hurts more than finding $20 feels good. <br> | ||
== '''Examples:''' == | == '''Examples:''' == | ||
Revision as of 16:05, 7 August 2024
Loss Aversion
Short Description: Value of a loss is weighed more heavily than the value of a gain.
CAT ID: CAT-2022-079
Layer: 8
Operational Scale: Tactical
Level of Maturity: Well-Established
Category: Vulnerability
Subcategory: Cognitive Vulnerability
Also Known As: Prospect Theory
Description:
Brief Description: Losses inflict greater significance
Closely Related Concepts: Prospect Theory
Mechanisms: Scarcity, Fear_of_Missing_Out, Endowment
Multipliers: Urgency, Investment, Scarcity
Detailed Description: The lost value of a thing (object, opportunity) is perceived to be greater than the gained value would be of that same thing. *Losing $20 hurts more than finding $20 feels good.
Examples:
Use Case Example(s):
Example(s) From The Wild:
